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New organizers in St. Pete, Sacramento, Gothenburg, and Omaha

CreativeMornings is reaching new creative communities around the world!

We’re so excited to introduce you to the organizers of new chapters in St. Pete, Sacramento, Gothenburg, and Omaha!

Our free, monthly events in over 160 cities would not be possible without the engine of generosity and for leaders, like our new hosts, that care about people and community.

Meet Tara Segall, St. Pete


tara Which CreativeMornings chapter would you like to visit and why?

I have 156 answers to that question! If I had to pick one, I think it’d be novel to visit the chapter in St. Petersburg, Russia — our city’s namesake.

What excites you?

Packages in the mail, chance encounters with wildlife, free guacamole—essentially the smallest, simplest things.

Describe the work you do and the impact you’re trying to make.

Nothing about what I do personally is especially notable. The fact that I contribute to a remarkable community of people who are committed to using their individual and collective powers to do good in the world — that makes it impactful.

What are you noticing in your city/community that deserves more attention?

There are a lot of people in this area finding success, embracing creative solutions to long-standing challenges like educational inequality and homelessness. That acceptance of design thinking and creative problem solving should really be encouraged and celebrated as much as possible.

Who would be the ultimate CreativeMornings speaker?

I’d love to have Peter Kageyama speak this year. Love Where You Live had me fist-pumping the whole way through and I think he has a lot of actionable advice for how we can all become better stewards of our city. I’d also really like to host Jeff Vinik at some point. His creative approach to philanthropy and community-building is pretty awe-inspiring.

What’s your vision for CreativeMornings/St.Pete?

There is no shortage of creativity in our area, but at the moment, it’s largely siloed. My vision is to foster a fun, welcoming space that regularly convenes the whole of our creative community. I hope to begin the conversation of how to harness our best selves and collaborate to further enrich our city.

What do you consider your greatest achievement?

I thought this wasn’t supposed to be about me!

Welcome to CreativeMornings/St. Pete from Roundhouse Creative on Vimeo.


Meet Christer Hedberg, Gothenburg


chris Which CreativeMornings chapter would you like to visit and why?

Austin! I’ve visited Austin and SXSW a couple of times, but I would like to meet Austin’s creative community in the non-SWSW period of the year.

What excites you?

Bringing people together and coming up with things that at first seems a bit … impossible. Another thing that excites me is to challenge myself. To evolve. To see what’s behind that corner over there.

Describe the work you do and the impact you’re trying to make.

My day job is to be a creative team facilitator at an ad agency called Stendahls. So to work ”in service of others” is a big thing for me and something that I really enjoy.

What are you noticing in your city/community that deserves more attention?

I’m a strong believer in the power of collaboration. So more collaboration. Collaboration between creatives, agencies and disciplines. More is more. At least when it comes to collaboration.

Who would be the ultimate CreativeMornings speaker?

Kristof Ramon or Anton Corbijn, two amazing Dutch photographers – one shooting awesome cycling photos and the other one making the music icons look even more iconic. Both inspires me a lot, so having one of them on our stage in Gothenburg would be amazing.

What’s your vision for CreativeMornings/Gothenburg?

I’m hoping that CreativeMornings/Gothenburg will become a natural place where Gothenburg’s creatives find inspiration, energy and a platform for collaboration.

What do you consider your greatest achievement?

Cycling 1,230 super hilly kilometers in 87 super rainy hours. In 2007, I rode the classic Paris-Brest-Paris bike race. I thought it was interesting to see how far you I could push myself. Sure, it took eight weeks until I could feel my big toes. But the adventure!

CreativeMornings/Gothenburg application from Christer Hedberg on Vimeo.


Meet Rebecca Plumb, Sacramento


rebecca Which CreativeMornings chapter would you like to visit and why?

Mexico City has been on my destination wish list for awhile. It seems like such a vibrant, passionate place full of color and creativity. They do a great job exuding that energy on their social channels and it looks like such a fun party every month. I want to go!

What excites you?

A quiet house, deadlines, using my passport, the sound of a martini shaker, and new challenges.

Describe the work you do and the impact you’re trying to make.

I am the co-founder of Honey Agency, a creative agency that niches in food and beverage branding. We started our company because we wanted to work somewhere that didn’t limit our ideas and reflected our values. We’ve worked hard to build a little company that believes in true collaboration and ‘doing the right thing.‘ We have an incredible team that works so well together and we even collaborate with other agencies quite frequently and never let ego get in the way of doing good work. Its important to me that in a competitive industry we can stay positive, elevate our region, and always stay true to ourselves.

What are you noticing in your city/community that deserves more attention?

Pretty much everything! Sacramento has long been known as that “capital city/cow town between San Francisco and Lake Tahoe” and overlooked for too long. Yes, we sit in one of our country’s richest agricultural regions which means the quality and focus on food is the real deal. Our farmer’s markets are so insanely beautiful year-round — I love walking the aisles and taking in all of the texture and color. Sacramento is undergoing a renaissance, so what seems like everyday I hear of a new restaurant, brewery, or coffee roaster going in which is attracting a lot of growth in the creative industry.

Who would be the ultimate CreativeMornings speaker?

I saw Greta Gerwig speak at a conference earlier this year and would love to get her back for CreativeMornings someday. She pushes to get her hometown of Sacramento featured in her films, even when bureaucracy makes it difficult. Plus she’s hilarious, charming, has gotten to work with Mindy Kaling, and doesn’t seem to take herself too seriously.

What’s your vision for CreativeMornings/Sacramento?

After 15 years of living and building my career here, its become clear that Sacramento has been lacking a collaborative and low-pressure gathering. There are options for designers, developers and even advertising specifically, but there hasn’t been a place that overlaps the entire creative class and those who are inspired by them. I myself have second-guessed my abilities and battled ‘imposter syndrome,’ and was almost crippled by it early in my career without a mentor or guidance. CreativeMornings’ manifesto really spoke to me: “Everyone is creative, everyone is welcome.” I believe creativity is what makes us truly human and you don’t have to have a professional title to be creative. I want to help build a community that feels inclusive and inspirational to all types of people in all phases of their lives and careers.

What do you consider your greatest achievement?

Professionally, I am still baffled that I’ve been a part of building a super-fun business that supports 10 people and their families. Personally, my daughter is by far the best thing that I’ve ever created. She’s only two, but she’s 100x smarter, braver, and cooler then me.

CreativeMornings/Sacramento Video Application from Amanda Sebastiani on Vimeo.


Meet Kim Sellmeyer, Omaha


kim Which CreativeMornings chapter would you like to visit and why?

ROME! Between the art, architecture, stories and intellectual movement of the renaissance, it would be amazing to see the history firsthand. It would be a little slice of heaven to sit in a sun-filled piazza, contemplating all of that while drinking some amazing wine. And how stoked was I when Rome was our first follower on Instagram?? Rome <3s Omaha and Omaha <3s Rome!

What excites you?

Listening to people. How a simple conversation can inspire you, make you laugh way too loud, and can make you appreciate that person so much more for teaching you something you didn’t know before.

Describe the work you do and the impact you’re trying to make.

I am the creative director at the Greater Omaha Chamber and am responsible for managing Omaha’s brand, ‘We Don’t Coast’. We use the brand to market the city to attract business and talent to the area, but we also work to champion it as a promise on behalf of our community. Omaha literally means ‘against the current.’ The brand represents a double entendre that is part attitude (pride for the middle) and part call to action (no resting when the going gets tough). We used this call to action after one of our Fortune 500s announced more than 1,000 layoffs and after a devastating fire in the Old Market. We rallied the community, using the brand promise to come together, face our challenges head-on and be the positive change for those in need. In Omaha, we don’t wait for things to happen, we make them happen, and I work to make this our mantra every day (it almost feels super-heroish). Step up and help … no coasting allowed!

What are you noticing in your city/community that deserves more attention?

Our arts and culture scene. It wasn’t until I began work to bring CreativeMornings to Omaha that I discovered a stat that shows we rank #1 for access and opportunities to arts and culture compared to all of our peer, competitor and aspirational cities. That means we have a lot of people employed in creative fields. The fact that the many of us living here don’t realize that makes having the uniting force of CreativeMornings all that much more important!

Who would be the ultimate CreativeMornings speaker?

Jun Kaneko. He rarely speaks so getting him to speak for our group would be a feat. I first learned about Jun in college. I watched a documentary on him in my pottery class and at the end my teacher informed us he lived in Omaha. I was like NO WAY … how cool is that? I could barely spin a coffee cup, and this international ceramic artist who is creating massive 15 ft. plus tall dangoes is just down the street!

He and his wife, Ree, have done so much for the arts in Omaha and it is crazy that on any given day I can see them dining downtown or see a giant ceramic head strapped to a semi-truck as I drive to work. I’m gearing up for the big ask; I’ve created #IAmJunKanekosStalker on Instagram to showcase my stash of Jun sightings. He will either go running in terror when I do ask, or be so flattered he’ll say yes right? 50/50 seem like decent odds on this one.

What’s your vision for CreativeMornings/Omaha?

To create a friendly, inclusive environment where all feel welcome. A place where we can learn from each other and learn to care for each other. If we are inspired and connected, there is no limit to what we can do.

What do you consider your greatest achievement?

Leading the brand building process for Omaha. After studying how other communities built brands I was terrified of what I learned. People love their communities, and they have strong opinions about how you represent them to the world. I decided to scrap the traditional process and make up our own. We hired 16 creative professionals from 15 different agencies to build it in a design charrette. My boss said it would be like herding cats and only agreed to it after telling me I needed to add a marketing/agency task force to be our B.S. checkers - so another 32 people that would provide input. There were 50 stakeholders that we had to answer to, so in the end we were herding almost 100 ‘cats’.

The process was all about trust and relationship building through literally hundreds of meetings, many of them 1x1. The resulting brand had the support of nearly 1,000 ambassadors before we even launched. That helped propel the brand forward at a much quicker pace. Of course not everyone loves it, it is bolder and edgier than anything we’ve ever done before (in fact, we’ve received threats on social media…ooooh some of the minuses of our tech-connected society). But as they say, if no one hates it, no one really loves it either.

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