Gabrielle Madé
Lessons from the dawn: One year of CreativeMornings/Montréal
Bringing CreativeMornings to Montreal and contributing to making it the successful lecture series it has become makes me utterly proud. As one of the co-founders of the Montréal chapter of CreativeMornings as well as Director of Experience (aka in charge of overseeing where we hold the events and how guests are greeted, fed and entertained before the conference starts), I’ve learned some valuable lessons during our first year of existence. Here is what I am taking away from CreativeMornings/Montréal, Year One. Putting together free events can be more viable than selling tickets. Hosting our events for free wasn’t our choice at first; it was a CreativeMornings HQ requirement. Though we first saw it as a missed opportunity to generate revenue to run our events; it turned out to b...