Charlotte Burgess-Auburn
You Need a (Creative) Manifesto
Reprinted with permission from You Need a Manifesto: How to Craft Your Convictions and Put Them to Work by Charlotte Burgess-Auburn and Stanford d.school, published by Ten Speed Press, an imprint of Penguin Random House. Join Charlotte on her CreativeMornings FieldTrip to write your own manifesto on November 17! (Photography credit Patrick Beaudouin.) Creative work—the work of bringing ideas into the world, whatever kind they are—is hugely powerful. It is a particular kind of power: the power to generate, to make something where before there wasn’t anything. The power to improve, to build on the work of others, and reach closer to an ideal. The power to influence, to engage people in new beliefs, activities, and behaviors. And the power to change it all. Making things better may hav...