Trudi Donahue

As the founder and CEO of Wild & Kind, Trudi brings over nine years of entrepreneurial experience, leading businesses through some of the most challenging economic landscapes of our time. Her resilience has been a key factor in keeping Wild & Kind afloat through Brexit, the pandemic, and the cost of living crisis. Her experience has honed her problem-solving skills, a strength rooted in her ADHD, which enables her to think creatively and strategically under pressure. She is deeply committed to the mission of Wild & Kind and has successfully rebuilt the company from the brink, ensuring its survival and growth against the odds.