This Could Be You
About the speaker
this is Sweden is an anti-racist platform founded in 2013 by siblings Ana and Pablo Londono, as a reaction to far-right parties gaining ground all over Europe. Their starting point was their own background. As two refugee children from Colombia, they felt a need to voice their own pride of growing up in Sweden. A country they were proud to identify as. The same country that now presents to them a growing climate of discomfort at its self-created multi-cultural society.
this is Sweden is primarily driven by a social commitment and an anti-racist agenda, where fashion and creativity become the tools we used in our activism. The ambition of the project is to find new alternatives for the fashion industry our generation has inherited.
Pablo Londono is one of the founders of this is Sweden. He studied fashion design in Amsterdam and London and has worked in the fashion industry since 2012. Today he runs this is Sweden and works as a designer.
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