‘Soft’ with Alex Eley
• – • Vorboss
About the speaker
Alex is an agency and brand leader dedicated to building a better future for the creative services industry by imagining new ways to collaborate, grow, and equitably share in the value we create.
He is co-founder of the 'agency' arm of RADAR – a decentralized community of 500+ members who have set out to accelerate better futures in multiplayer mode. The RADAR 'Agency' helps clients discover untapped opportunities, create new value for the communities they serve, and protect the long-term viability of their business.
With expertise spanning advertising, design, digital transformation, and strategic foresight, Alex has partnered with leading brands including MINI, NBA 2K, Michelin, Logitech, Nestlé, Galderma, and Nature Made to navigate complex challenges and unlock new possibilities.
Alex holds an MBA from the Berlin School of Creative Leadership, where his thesis research explored implementing ecosystem theory to redesign the creative services industry for sustainable growth and equitable value sharing.
Local partners
Additional details
For this month’s theme ‘Soft’, we wanted to explore something dear to our creative hearts… softer organisational boundaries allowing for more flexibility, equitable financial exchange and freedom.
We’re bringing you Alex Eley who happens to have completed his Masters with a focus on new organizational models in the creative industries. We’re so excited to dive deeper.
In this session, we’ll explore how creative ecosystems thrive when boundaries stay flexible rather than fixed. Unlike rigid organisational walls that box people in, ecosystem boundaries can shift and evolve under gentle guidance. They act more like filters than barriers — keeping the work coherent and high-quality while still leaving space for surprise collaborations and new ideas to emerge.
Through a combination of academic theory and real world experience, we’ll look at how this fluid way of working helps creative communities stay adaptable as things change, without losing what makes them unique. See you bright and early!
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