Simon Curran & Lucien Law, the principal partners of Shine Ltd share five learnings from their collaborations across advertising, hospitality and community building.

About the speaker

Simon and Lucien differ from most agency founders in that they have also founded multiple brands and businesses outside of the advertising industry. Not content only to come up with good ideas for others, they concentrate on creating IP and finding the best way to realise and monetise.

They have not only built an agency from scratch, but also created a string of hospitality and restaurant brands, and collaborated with others to develop launch new business and product ideas in categories from on-line wine sales to hair-colouring.

Their hospitality portfolio includes Tyler Street Garage, Ebisu, Fukoku, as well as Ostro Brasserie in the Seafarers building - an ambitious development that now includes their new Seafarers Private Members Club, and innovation space Spark Lab. Together these ventures employ around 200 people.

Simon and Lucien have been responsible for 3 world first innovations for Becks, Family Time for Hyundai, and the restage of Mac’s for Lion Nathan. They have developed and launched new products for Fonterra, Goodman Fielder, Lion and are awarded across a diverse range creative disciplines, from architecture and interior design to packaging, advertising to innovation.

Their latest project, The Seafarers Members Club came out of a desire to provide a place to connect and inspire creative and entrepreneurial Aucklanders - people with a similar mindset to them.

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