Our speakers at the November 2012 CreativeMornings/London was Rory Sutherland, vice-chairman of Ogilvy.
About the speaker
Currently vice-chariman of Ogilvy UK, he’s as fervent an advocate of getting the small stuff right as he is luke-warm on the preponderance of crap strategy. We can’t wait to be held in thrall by whatever he choses to hold forth on or, indeed, whatever he choses to wear.
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What distinguishes an art subject from a science subject at school is that there is a right answer. — Rory Sutherland
Measurebation is the practice of obsessing about the numeric value at the expense of everything else — Rory Sutherland