Rafe Offer speaks on why going to a concert is awful and how mystery and simple guidelines has led to the success of Sofar Sounds globally.

About the speaker

Rafe Offer has led teams and innovation at some of the world’s best known brands including The Walt Disney Company, Diageo and Coca-Cola.

He’s also the co-founder of adored music community Sofar Sounds known for bringing artists and music lovers together for intimate “living room” gigs.

Sofar Sounds is on a mission to bring the magic back to live music and their events take place in more than 300 cities around the world.

The company was described by the Guardian as “a quiet revolution” and by the New York Magazine as "one of the top new brands in America”. We can’t tell to hear more!

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