A behind the scenes look into the successful launch of the new MLS franchise, Atlanta United.
About the speaker
Mike Benford has been driving visibility, ensuring consistency, and shaping fan experiences for NFL teams and other major sports and entertainment brands for 15+ years
In Benford’s current role as Creative Director for AMB Sports + Entertainment, he plans and oversees all creative operations for the Atlanta Falcons, Atlanta United, and the $1.6 billion sports and entertainment venue, Mercedes-Benz Stadium.
Benford has an eye for photography, having led a team of more 50 during the annual shooting of the Falcons cheerleaders’ calendar and in 2011 became one of the game-day photographers for the Falcons with the purpose of capturing images to support his creative vision for the team. He recently visited Cuba where he further developed his photography skills and expanded his love for the camera.
Prior to coming to the Falcons in 2002, Benford worked for Ignite Sports Media, where he was involved in the design and maintenance of web properties for professional sports teams which included 13 NFL clubs including the Falcons as well as the Major League Baseball and NHL sites.
Also, Benford owned and operated Benford Creative, a small design agency that worked with key players in the sports and entertainment industry. Clients included former New York Yankee Alfonso Soriano, entertainment icon Usher and his “New Look Foundation” and Major League Baseball pitcher Ryan Dempster’s “Family Foundation and Generation On.’’
A passionate creative Benford takes pride in identifying, developing and coaching young creative talent and often hosts creative happy hours or tweet ups in an effort to bring the Atlanta area creative community together.
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