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Michu Benaim Steiner

Creative Instigator

part of a series on Thread

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Alone, we’re loose threads. Connected, we inspire trust.

Join Mishu, a designer and self-proclaimed “creative instigator,” shares her journey of co-founding a branding agency focused on climate solutions. Through storytelling, she explores the challenges creatives face in a world driven by uncertainty, emphasizing the importance of emotional attunement, trust-building, and collaboration. Discover how creativity and curiosity can drive meaningful change and why fostering connections and embracing risk are vital for tackling today’s biggest challenges.

About the speaker

Michu Benaim Steiner is a creative instigator who leads In-House International, an agency headquartered in Austin but born remote. In-House excels in delivering groundbreaking branding solutions for clients, particularly focusing on climate brands.

Michu specializes in working with unfamiliar or poorly understood entities to find a core truth and unlock their potential.

In addition to client work, In-House actively generates its own creative work. In 2020, it launched an award-winning typeface foundry that releases experimental fonts rooted in personal stories. Explorations also include an ambitious VR game, its annual print series, and a film series about climate founders.

Before running a brand agency, Michu co-founded an arts magazine in her native Venezuela, worked as a journalist, as an academic researcher, and co-founded a civic news product. Michu is an ambassador for CIEDAR at Texas State, hobbyist writer, and mentors creatives through ADPList and #OpenDoorClimate. She has a B.A. in philosophy and comparative literature from UNC Chapel Hill, and an MBA from UT Austin.


ABOUT THE MUSIC
Every month, Austin features a local artist who helps make Austin the Live Music Capital of the World. This event featured a live performance by Sophie Seng. You can support the band by following her via instagram. You can also follow her via youtube, or by visiting her website.

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