Typography is a devious activity; on the one hand, we see and use it every day, on the other hand, how many of us are really able tell one typeface from another?

About the speaker

What the Font: Finding Order within Chaos

Typography is a devious activity; on the one hand, we see and use it every day, on the other hand, how many of us are really able tell one typeface from another? Exactly how do letterforms convey messages and bridge the gap between content and audience? And, most importantly, why is it that employees across the globe cringe at the appearance of Comic Sans in an office presentation? With his talk, Michael Parson aims to clear the confusion and clutter surrounding this modern art and, in so doing, arm us all with the key to understanding typography and its indispensable daily application.

Fascinated from the youngest of years by anything art and drawing related, Michael fell upon Graphic Design and instantly knew he had found his calling. However, it was only in design school that he would discover the love of his life: Typography. Having completed his bachelor’s degree in graphic design in Geneva, Michael opened his own communication studio, Parson Research, in 2002 and simultaneously launched Typogama a side project to cater to his self-confessed Typomania and the home of his typeface creations. Driven by a passion for graphic creation, Michael has found in typography a professional niche rich in history, technical constraints and personal challenges, the combination of which, to this day, drives his creative engine.

Throughout the years, Michael has worked with a wide range of clients, from international to local brands, and has released over 50 unique typefaces. His work has been rewarded with numerous accolades, such as the Type Directors Club and the German Design Award. In addition to all of this, he spends his time teaching design and typography at a local design school.

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