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Maria Erichsen Madland

Shaping how people experience the world

part of a series on Local (lo·cal) | Resident/Native

16:08

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Design is not only about solving problems

Design is not only about solving problems. It is about shaping how people experience the world. Alongside her work at Paloma Design Studio, Maria has spent years exploring AI as a creative tool through her own experiments and research. She has also worked with Studio Tim Fu, a practice exploring the integration of artificial intelligence into architectural design, where she engaged with how generative technologies can expand the way designers develop and explore ideas. Her talk reflects on a central question: how can designers embrace AI while still preserving the human intuition, perception, and sensitivity that shape meaningful spaces?

About the speaker

As an architectural lighting designer, Maria Erichsen Madland explores how light and atmosphere influence perception, emotion, and the way we relate to spaces. But as artificial intelligence has entered creative fields, the design process itself is beginning to change.

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