Using positive messages and bringing creativity to the role to connect people on an emotional level
“I wanted to make the Lord Mayor role more meaningful. My first intention was to spread positive messages and champion what is good about Sheffield. I wanted to engage people on an emotional level.” Magid first moved to Sheffield aged five as a Somali refugee. After growing up in the city, he moved to Hull to study Aquatic Zoology. There, he discovered politics and became the SU president – “I didn’t know the difference between left and right but I knew I cared about certain issues.” Lord Mayor Magid demonstrates ways in which he has acted with the intention to connect and do things differently. Starting with the the squat. The 29-year-old is the youngest Mayor the city has seen. His inauguration photo, featuring ‘that squat’ went viral online and Magid’s now famous Doc Marten’s and yellow cap have appeared in newspapers and timelines around the world. ‘One of the ways I’ve tried to do things is really try and merge a political message or statement in a fun way, with an undertone of a serious message behind it…I’ve realised is it works’.