Pioneering really sucks 99.99% of the time. Embarking through waters uncharted is lonely, painful and extremely rough – but damn, is that .01% so worth it all.
Luis López’s father told him, “A land without giants is not worth conquering.” He truly believes that and the proof is in his story. There’s humor. There’s humility. There’s jumping headlong into a seemingly impossible endeavor – because that’s what pioneers do.