Lucie Greene

Forecasting the future of brands

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part of a series on Serendipity
June 9, 2017

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Lucie Greene explains how we can predict the future

Lucie Greene is the Worldwide Director of the Innovation Group, J. Walter Thompson’s in-house futures and innovation think tank. She talks about how we can forecast trends and how that helps us predict and influence the future of brands. It is definitely not about inventing something new or plucking something from thin air. Rather it is about looking at what is happening now in latent form and figuring out which trend might become mainstream.

About the speaker

Lucie Greene is the Worldwide Director of the Innovation Group, J. Walter Thompson’s in-house futures and innovation think tank.

She leads The Innovation Group’s ongoing research into emerging global consumer behaviors, cultural changes, and sector innovation, with regular deep-dive studies and daily insights. She also works with J. Walter Thompson’s Fortune 500 clients and global lifestyle brands on future strategy.

Lucie is a thought leadership columnist for Campaign, writes for the Financial Times on futures, and has spoken at conferences including CES, SXSW, Web Summit, Cosmoprof, and Ad Week, discussing future trends across multiple lifestyle sectors. She has appeared on BBC, Fox News, and Bloomberg TV as an expert on the future.