Lucie Greene explains how we can predict the future
Lucie Greene is the Worldwide Director of the Innovation Group, J. Walter Thompson’s in-house futures and innovation think tank. She talks about how we can forecast trends and how that helps us predict and influence the future of brands. It is definitely not about inventing something new or plucking something from thin air. Rather it is about looking at what is happening now in latent form and figuring out which trend might become mainstream.