Rapolas Vosylius & Petras Navickas talk about their brand “labàdienà”. The brand combines pagan mythology with urban aesthetics by promoting a nature-friendly environment as well as encouraging communication.

About the speaker

labàdienà - creative initiative, inviting our surrounding for a friendly and pleasant interaction. This idea is being visualised by creating clothes and accessories. labàdienà is an archaic Lithuanian word, which means “good day” and is used to greet people in a polite manner. This notion inspires the brand to join pagan mythology with urban aesthetics by promoting a nature-friendly environment as well as encouraging communication.

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