Kate addresses our culture’s obsession with aesthetics, and the importance of empathy and authenticity in a brand’s core message.
About the speaker
Wit & Delight is an ongoing project created by Kate Arends. Founded in 2009, the lifestyle website has evolved into a brand that celebrates a combination of veracious expression and simple elegance with an approachable, yet edited point of view. Above all, Wit & Delight is dedicated to the development of it’s contributors and readers, promoting self discovery, mental health advocacy, and wellness topics as the foundation of a life well lived.
Wit & Delight reaches a million readers everyday, and has been featured in Martha Stewart Living, Women’s Wear Daily, Fast Company, New York Times, and Elle Decor, among other national publications. In 2014, Wit & Delight introduced a limited-edition product line with Target Corporation.
Kate Arends is a Minneapolis-based consultant, specializing in branding, high-level communications and content strategy, creative direction, and graphic design. Her work has been published in AIGA 365, Communication Arts, and Print Magazine, and her career clients include: Target, Levi’s, Gap, Red Wing Heritage, Tiffany’s, Jack Daniel’s, Thymes LLC, Kate Spade, Madewell, Gap, Sperry Topsider, H&M, Anthropologie, Shinola, Topshop, and Warby Parker.
In addition to Wit & Delight, Kate is currently consulting for a handful of corporations and small businesses on brand and communication initiatives. Kate lives in Minneapolis, Minnesota with her husband, Joe Peters, and their sweet English labrador, Winnie Bear.
Favorite quotes from this talk See all
Being human is a really messy thing. — Kate Arends
It’s easy as creators to make style mean too much. — Kate Arends
Beauty without meaning is really a truer definition of ugly than to say something is unpleasant to look at. — Kate Arends