About the speaker

Karin Müller is an experienced co-founder and a kick-starter for pioneering initiatives in the creative sector. She is interested in how to mobilize stakeholders around a social cause, and to create communities that can embrace the vision and mission to take it to a next level.

About the speaker

Karin has a Master in Arts and Science and lives in Amsterdam with her daughter. Since she graduated she has co-founded multiple pioneering initiatives. First company was BLIK, a platform for emerging visual artists. In 2006 she was head of the Dutch branch of an international NGO supporting creative entrepreneurs in Africa, Music Mayday. In 2013 she co-founded The Good Family, a platform that offers personal development for parents and children. In 2017 she co-founded the Braenworks Academy, the first business school for creative professionals. She is also program manager for Ashoka, a worldwide organisation that supports social entrepreneurs through multiple training and mentoring programs.

“Dream it, wish it, do it” - unknown

With each initiative I get involved in, I collaborate with an inspiring visionair who has a groundbreaking idea to challenge a status quo. I always start with translating this vision into

a compelling brand story or manifesto. I use the input of all relevant stakeholders to create engagement. I then start gathering (public) support for what we try to achieve by implementing inspiring activities that actively engages the target group. The interaction is continued online, resulting in a loyal community of fist believers. Key drivers for me are the urgent need for change, the authenticity of the pioneering initiative and the aim to make a positive impact on society.

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