Jeff Goodby speaks on the reductive process of minimalism for bigger meaning. Then, immediately gets intimate with the audience for a one-of-a-kind experience.
In this segment of CM/Oakland, we are taken through a journey of some of the more effective campaigns of Goodby Silverstein & Partners, under Jeff Goodby’s direction, that embody the “minimalist” principle. Jeff describes the beauty behind the simplicity of effective messaging, with the use of minimal content for greater impact.
Video by Christie Goshe & Jerisse De Juan.