Jake Barton talks about the anatomy of making an idea and bringing it all the way through fruition. He also shares stories about Local Projects’ work and approach.
About the speaker
Jake Barton is principal and founder of Local Projects, which created the media design for the 9/11 Memorial and Museum, the Cooper Hewitt Smithsonian Design Museum, and the Frank Gehry Eisenhower Presidential Memorial.
Local Projects has won best in class for every major design competition including the National Design Award, Cannes Lions, D&AD, Art Director’s Club, Core 77, SEGD and was named second of the top ten most innovative design firms by Fast Company Magazine for its redefinition of emotional storytelling. Jake is recognized as a leader in the field of media design for physical spaces. Clients include Target, StoryCorps, Equal Justice Initiative, Project XQ, GE, The Bill and Melinda Gates Foundation, Johnson & Johnson, BMW Guggenheim Lab, Cleveland Museum of Art, and the National Museum of African-American History and Culture.
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New ideas are born here every single day. And it makes me think about what I was talking about before: The idea that you have to make your idea. You have to do your homework. You have to fashion that idea. But then you have to hold on to it. You actually have to grip on to your idea and make sure that as you are changing it and evolving it, you’re also nurturing it. And making sure that it all come forward you need to care for it. And you need to acknowledge the fact that the world is gonna work on you. That it is gonna make it hard for you to bring it forward. You need to listen and to improve. And you need to not give up when you have that idea. Because at the end of the day, once you have that idea and release it, it will go in the most amazing places you never expected. — Jake Barton
Suddenly it’s really shocking because how people are using this is totally, totally unexpected. […] It becomes this platform for people to express their own ideas and to have their own insights. And that’s the amazing part: the way in which it becomes social and performative. — Jake Barton