Greg Lutze, the Co-Founder and Chief Creative Officer of VSCO, talks about his journey in starting VSCO and shares with us some defining moments in his life and business.
About the speaker
Greg Lutze is the Co-Founder and Chief Creative Officer of VSCO, a community for expression. VSCO has been named Apple’s “App of the Year,” Google Play’s “Best Apps of 2015” and Fast Company’s “Top 10 Most Innovative Companies in Social Media.” Before co-founding VSCO, Lutze worked as Creative Director for various agencies, with work being recognized by The Grammy Awards, Taschen, Communication Arts, Print Magazine and Graphic Design USA.
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If we win, we win together. — Greg Lutze
Our mission is to empower culture creators, and culture creators is pretty broad; it can be anyone from a photographer to a designer, but we view it as the people that things happen around. They're pushing things forward, they connect people, and that's who we want to build for. — Greg Lutze
At VSCO, we build for cultural influencers. We have young, international content creators: 45 Millon Monthly Users, 75% are under the age of 25, 75% of users are female, and 80% are international. — Greg Lutze
It made me realize, sometimes creativity doesn't look like a palm tree against a white wall with a coffee, holding a Kinfolk magazine. — Greg Lutze
Our mission at VSCO is to empower culture creators. — Greg Lutze