Yet it’s perfectly clear that most things that actually matters are simply impossible to measure.
In March 2012 Snask did one of their first talks at the Creative Mornings Stockholm stage, 13 years later they’ve been speaking in over 40 countries and work with clients ranging from Klarna, Spotify & Bang & Olufsen to rock and punk bands like The Hives and Viagra boys. They will speak about the importance of branding during a digital era where there’s a made up need to measure everything. Yet it’s perfectly clear that most things that actually matters are simply impossible to measure.