Success and Scandal: The History Of Branded Journalism
You can ask Ebele Wybenga everything on topics ranging from nude photography to what is in vogue in Japan. If you would walk him by (think trenchcoat and corduroys), you might mistake him for a journalist. Well actually, you would be right. And wrong. Ebele contributes to the weekend edition of newspaper NRC Handelsblad and is a columnist for Adformatie, but he also co-founder of Hearhear: “a new type of media company connecting confident brands and critical minds“. In other words Ebele is in the industry of branded journalism.