Ethics in mass communication, in my opinion, understands that you have a responsibility to your readers/viewers, by not treating them as merely numbers, but by acknowledging that they are people who should rely and trust you for your truthfulness.

Ethics in mass communication, in my opinion, understands that you have a responsibility to your readers/viewers, by not treating them as merely numbers, but by acknowledging that they are people who should rely and trust you for your truthfulness, accuracy, objectivity and fairness in delivering the information.

There is a Code of Ethics in journalism that is applicable in every democratic country. Unfortunately, Albania, in recent years - following the growth of the mediums (newspapers, magazines, televisions, online media) – has seen many cases of the violation of this Code by journalists themselves, mostly done in purpose, in effort to turn a media in a profitable business, but also violated by those who own a medium and have no relation to journalism whatsoever and no acknowledgment of the Code.

Since Albania does not have a strong regulating system for those who violate the Code of Ethics, especially in recent years, with the sudden growth of the online media, I believe that the application of ethics in journalism, depends on the journalist him/herself. It is more of a personality choice now days than a given rule, to be ethical and to respect some principles. As an owner of an influential online media, I honestly say that it is a daily struggle to be fair, objective, selective and accurate, because every morning we are faced with a vast amount of information coming to us from hundreds of sources. In addition, for an online media to stay strong and on top of the readers’ poll (in order to attract sponsors’ interest), it needs to be updated every 30 minutes with fresh and interesting information. Therefore reporters are pressured to deliver accurate and fair information in short amount of time, which sometimes, unfortunately, out of the rush to be published, the information fails to comply with the Code of Ethics. At we have tried to lay some ground rules (such as citing all sources, relying for world news on serious sources –,; double-checking information when in doubt, playing fair in portraying a certain phenomenon or a public person, publishing voices from both sides of a story, researching to give a more thorough information etc.

About the speaker

Dalina Buzi was born in Tirana, Albania in 1978. After graduating in 2001, from Regis College, in Massachusetts (USA) in 2001, with a major in Political Science and minors in French/Communication, she started her practice in journalism with Voice of America in Washington DC, working as an in-house reporter for the Albanian Session. In 2002, she came back to Albania to work as a reporter for then the new television, Top Channel. She started as an entertainment journalist, but moved on to cover some very important local and world events such as “The White House Ceremony” of the admittance of 9 Central and East European countries to NATO, the Thessaloniki EU Summit of 2003, the 2004 elections in Kosova (where she wrote and produced a story on the Serbians living in Kosova), the aftermath of Tsunami in Banda Aceh etc. Paralell to her work with Top Channel, she also contributed to International War and Peace Report with stories on Albania’s drug smuggling and on the opposition (Democratic Party) protests against the government in 2004. In 2005, Buzi won a Chevening Scholarship to continue her post-graduate education in Great Britain. She graduated with a Masters with Recognition in European Studies from University of Westminster. Upon returning to Albania, she decided to further her experience in the media, by exploring the press and entertainment shows. She worked as an entertainment editor for “Korrieri” newspaper, as a main writer for 1 Season of “Star Academy” and 2 Seasons of highly –rated show “Më shumë dashuri” at TV Klan. Paralell with television, she continued her work with the press, as editor-in-chief of a famous teen magazine “Trendy”, editor-in-chief of a woman’s magazine “G”. In 2009, Buzi opened her own Fashion & Lifestyle magazine called “Anabel”, which within weeks, became the highest-sold magazine on the market and stayed on top until 2012, when Buzi, decided to remove the magazine from press and transfer it online. At the moment, the website according to Alexa, is rated the 3rd most visited news portal in Albania. Along with Anabel, Buzi has never separated herself from television. In 2011 she went back to Top Channel, first as a writer for the highly-anticipated music festival Top Fest and later as the editor-in-chief of the daily afternoon show “Pasdite në Top Channel”. For the last four seasons (2012 to date), Buzi is co-writing for one of Albania’s highest rated shows in television, “E diela shqiptare” in TV Klan. She also co-hosted for a season a segment of this show “E diela Trend”.

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