As a boutique coffee buyer, Christopher Feran “flys around the world and looks at trees.” In this CreativeMornings talk he recounts the history of coffee, how we got to now, and with that the reality of what “fair trade” means to the indigenous workers who produce this global commodity cash crop.

About the speaker

Christopher Feran is a coffee industry consultant, roaster, green buyer and lapsed Q-grader with years of experience working with startups and established companies in the Midwest, California and New York City. He is also the Director of Coffee and a partner at Phoenix Coffee Company in Cleveland, Ohio

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