Audience Takes the Stage
December 15, 8:30am - 10:00am CST. Hosted at Sprout Social
part of a series on Context
About the speaker
Marta Cuciurean-Zapan is a Design Research Lead at IDEO’s Chicago studio. She applies her background in social science and visual art to inspire and inform design. Currently, her focus is innovative research approaches and futures perspectives.
Previous work includes Uptake, a predictive analytics startup, where her efforts were focused on the intersection of Big Data and Thick Data - the qualitative, behavioral, and emotional context of product use. At Conifer Research, she led internal and client teams specializing in ethnography, co-creation, and strategic insights.
Marta has a Master’s in Cultural Anthropology from Temple University in Philadelphia. Wandering the city by bike or on foot is a favorite past time. Art history, photography, and fiction are her sources of pattern and meaning in everyday life.
Daniel is a Senior Designer at Digital McKinsey. Having previously worked at places like Moment and Frog Design has helped him build a multi-faceted background in research, interaction design, and industrial design allowing him to bring a diverse set of skills to bear on complex and compelling problems. His experience ranges from financial products to the underbanked, to envisioning futuristic human machine interfaces for luxury automotive brands. When he’s not designing, he can be found working on a personal project – he once recorded every single subway ride he took in New York City for an entire year just to analyze the data - playing guitar, gaming, and trying to get better at photography.
Bruno is an advertising creative director from Rio de Janeiro, Brazil. He is an award-winning (but let’s face it, also award-losing) creative whose work has been featured in the Print Design Annual, Archive Magazine and the Cannes Lions Festival. After hours, he still finds time to host the podcast Kinda Useful, write the webcomic Until Last Call and produce @fifteensecondlessons on Instagram. One of these days he might get a full eight hours of sleep.
AgencyEA is a full-service brand experience agency, specializing in event and experiential marketing. EA unites brands with their target audiences through live experiences, digital engagement and traditional marketing. Founded in 1999 as Event Architects, agencyEA works with esteemed clients such as Hilton Worldwide, Google, Boeing, Facebook, Intuit and the Obama Administration. Follow them on Twitter @agencyea
Sprout Social offers social media management, analytics and advocacy solutions for leading agencies and brands, including Hyatt, GrubHub, Microsoft and Zendesk. Sprout’s engagement platform enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. Bambu by Sprout Social, a platform for advocacy, empowers employees to share curated content across their social networks to further amplify a brand’s reach and engagement. Follow them on Twitter @SproutSocial
honeygrow is a Philly-born, fast-casual eatery serving premium made-to-order stir-fry, salads, honeybars + cold pressed juices. We’re all about thinking different about our approach, our style and our people. for us, it’s all about nourishing creativity with amazing experiences through the lens of wholesome foods. Follow them on Twitter @honeygrow
Dark Matter Coffee adheres to a philosophy where quality coffees are sourced based on traceability, innovation and social responsibility. In a world driven by technology and science, they are the gravitational resistance rooted in skill and philosophy. They are an innovative culinary family fueled by community and passion for delivering the most intellectually honest coffee you will experience. Follow them on Instagram @darkmattercoffee
Open Water is bottled water with a green conscience. That’s right: 16 ounces of purified water in 100% recyclable aluminum bottles. Aluminum is recycled more than twice as often as plastic and is also infinitely recyclable. Reusable bottles are always the best, but when you’re away from the tap, think beyond plastic. Follow them on Twitter @drinkopenwater
Event Farm is a brand-focused and data-driven event technology platform. The product suite includes experiential and event marketing capabilities to power events and offline experiences for Fortune 1000 companies and agencies. They help to streamline attendee management throughout the entire event lifecycle with customized invitations and registration processes, mobile check-in solutions at events, and powerful reporting tools for measuring event ROI. Follow them on Twitter @eventfarm