Alberto Ribotta and Lorenzo Massessi discuss about which design methods companies, organizations, and individuals can apply to drive radical innovations.
Design radical innovations The word “radical” has been often associated with creativity, technology, artistry, and design. We think the impact of design nowadays is even broader. It has the power to change the meaning of products, generate new applications and markets, embrace more and diverse users. The impact of these changes becomes more relevant if we combine it with new technologies. In this talk, we want to discuss which design methods companies, organizations, and individuals can apply to drive radical innovations. The historical and sudden moment we all came to deal with unlocks new users’ needs we never thought could be possible and foreseeable. To react and cope with such radical challenges, we started asking ourselves whether an incremental approach in Design could still be favorable or it is time to take radical paths in the way we design products and services. Click here to access references given by the speakers