Aaron Koh, Co-Founder of Artsyfact & Govt, speaks on the power of constraints.

Aaron Koh is in the business of reuse. From wooden palettes to ideas, Aaron speaks about reusing physical and nonphysical resources. A few tips:

Make a lot of friends.

You never know when they’ll be useful, the more people you know, the easier your life will be

Bookmark websites.

I literally print them out and sort them into folders, which allows me to lay them out and discuss them.

Never, never, never delete your files.

You really never know when you will need them.

Keep old notebooks.

You never know when something you write might apply to something you’re doing later.

Respect your ex-colleagues.

Respect the people you used to work with because you will see them again. Don’t burn bridges.

About the speaker

Knowing that crunching numbers wasn’t his thing, Aaron Koh landed himself in RMIT University doing a Bachelor in Communication Design and graduated with Distinction in 2008.

He then entered the world of advertising as an Assistant Art Director and began his journey of crunching concepts. He’s since worked on Uniqlo, Google, Changi Airport Group, Philips, ANZ Bank, 3M, Dulux, Bel Cheese, Sprite and Lux. He has helped create work that has made DDB the most awarded Singapore agency two years in a row.

Within 4 years, Aaron’s work has been awarded at major shows such as Cannes Lions, Clio, D&AD, LIA, Spikes Asia, AdFest and Effies.

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