Does anyone have a close personal memory of Aquanet? It’s Satan; it’s Satan on earth for women’s hair – as if cramps weren’t enough.

“A well-told story brings people together. Every person, they say, is a story waiting to be told.”

Ich will, dass wir alle mehr akzeptieren, dass er stattfindet, der Tod.

I think we confuse the difference between a considered risk, and a dumb risk.

Aim for the aftermath. What's that person going to say about you at the end after they have left your product or service?

We say hello all the time. We have enormously emotional hello's in our consumer experiences. But saying goodbye seems ridiculous to a product.

When do you reckon the first diagnosis of digital hoarding was..?

I was stunned with how deep it goes – what denial we're in around endings.

Your story is not the plot. Your story is how the plot changed you.

The best obituaries tell you about how someone changed throughout their life, as they were put up against small struggles [and] big struggles.

Stories are about how what happens affects someone with a difficult goal and how they change.

Who tells you when you're done? Who sits you down and says, "you've done enough, you've got it, your legacy is set, you're all good"?

I think a midlife crisis hits you whenever you sit down with yourself and think about it.

I think you just need to share the love.

Love is the easiest thing, it's all the work that comes with that's really hard. To stay inspired, to stay fulfilled...

Share this knowledge, and it reciprocates - whether it's through education, events and talks, whether it's just about collaborating with people... you get so much back.

Get new perspectives, and figure out new ways of solving problems, and putting yourself out of that comfort zone so you can feed back into your design processes.

"There is nothing better than being a beginner, and nothing worse than trying to guard what you own." - Rodney Mullen, Skateboarder

It's very important to rekindle what you enjoyed as a child.

Get outside... encourage yourself to be involved in different activities that isn't design related. Design is only one aspect of being a designer, experiences is another.

You need to put yourself out of your comfort zone, and try new techniques.

We have to push ourselves and try to hone our skills, to give our best to the clients that we possibly can.

"Even though we have to listen to our clients... we still have to persevere as individuals"

"As soon as you break down those egos, I think that you'll feel a little more fulfilled."

Now, when I'm dealing with clients - I think the first thing we need to do is listen. Just shut up and listen. Let them talk about their brands, let them tell you their stories... ask open ended questions."