WHAT DO YOU SEE WHEN YOU FANTASIZE ABOUT THE FUTURE OF SAAS?

The tech industry is one of the fastest changing industries in existence, with new advancements being made all the time. SaaS is no exception. In fact, in the last few years alone this sector has seen dramatic growth.

The SaaS market is set to continue its rise as service users become increasingly dependent and more knowledgeable about the products they’re using. Industry leaders such as Slack, InVison, Shopify, etc. are not only serving up functional products but also beautifully designed, and aesthetically pleasing products. So how important will design be in the fantastical future of SaaS?

Today many B2B software designers aren’t all that concerned with the appearance of a platform. Instead, they’re focused on how the platform functions in the context of the day-to-day life of their users. Function—not form—is the main aspect of product design that SaaS companies have focused on in order to add value for their customers. But the mediation between user and product is a prime place to add value – with intuitive design cutting down training costs, increasing efficiency, loyalty and making for an overall more enjoyable user experience – and companies like the ones above are masters of doing just that.

So what does the melding of form and function look like for a SaaS product, and how can it better connect users to the product’s unique features? Let’s chat about it next Wednesday, November 30 at our November CreativeMornings with Steve MacKenzie in partnership with SAAS North – Canada’s largest SaaS conference – at the Shaw Centre in Ottawa!

Get your free ticket here!