MEET TRUDI DONAHUE, OUR APRIL 2025 SPEAKER

This month we will be welcoming Trudi Donahue, founder and CEO of Wild & Kind @we.are.wildandkind

Trudi brings over nine years of entrepreneurial experience, leading businesses through some of the most challenging economic landscapes of our time. Her resilience has been a key factor in keeping Wild & Kind afloat through Brexit, the pandemic, and the cost of living crisis.

Her experience has honed her problem-solving skills, a strength rooted in her ADHD, which enables her to think creatively and strategically under pressure. She is deeply committed to the mission of Wild & Kind and has successfully rebuilt the company from the brink, ensuring its survival and growth against the odds.

CM Glasgow: What comes to mind when you think about ‘Crossroads’?

Trudi: A shift in direction, taking a leap of faith and realising its time for a change - as scary as that can be.

CM: What are you motivated by? Who inspires you?

Trudi: Anyone that needs help to succeed. I’m motivated by anyone who has an idea and wants to create something new. It really gives me a buzz!

CM: What’s a typical day like for you?

Trudi: Oh wow, every day is so so so different, I’ve two kids so every day as you can imagine is a wild ride. School and nursery drop offs, emails in our coworking space, 1-2-1 support calls with clients wanting business support and currently planning what our new space will look like and feel like. 

CM: Tunnocks Tea Cakes or Caramel Wafers?
Trudi: Wafers 

CM: Lastly, if you could describe Glasgow in one word, what would it be? 

Trudi: Authentic