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Ready for another CreativeMornings event? Not only will you get an awesome talk this time, illustrator, art director and designer Mimmi Smith will have an exhibit for you as well. So come early! 

Mimmi draws and colors her universes with a hint of escapism and melancholy. The characters and expressions in the illustrations visualize the feelings and situations of everyday human life. In twisted, beautiful, crocked, and humorous ways.

Linda Larsson caught up with Mimmi for a short interview: 

1. Who are you and what do you do?
I’m Mimmi Smith, from Gothenburg – designer, scribbler, and aspiring art director. I create various things within fashion, art, magazines, and advertising. 

2. What does “being creative” mean to you?
Working with the ideas that pop up inside your head. Bring them to the table and visualise them with colours, words, shapes or sound. 

3. Can you describe the time when you first realised that creating was something you absolutely had to do?
Making my own fishnet-stockings by using the white plastic net that came with my dad’s wine bottles. If not then, I realised it when I got my first pen and paper. 

4. What work do you most enjoy doing?
Everything from design that feels unique and strong, to art and visual work that you get a good feeling from. As long as you get your flow and surround yourself with nice people. 

5. What inspires you? 
Movies, music, people, cities far away, nature, fantasy. 

6. What are you trying to communicate with your art? 

7. What makes you happy? 
Music that gets you going or sipping wine abroad.

8. What superpower would you have and why? 
Time travelling or healing.  

9. Name something you love, and why. 
Family and friends – I can be weird or confused and still get their advice or support. 

10. What is your dream project? 
Still waiting for it… 

11. What’s the best piece of advice you’ve been given? 
Trust people – You can't control everything.

The next CreativeMornings is on Friday, March 24. The tickets drop Monday, March 20. They’re free, and they go fast.

Remember to follow us on Instagram (Gothenburg_cm), Twitter (Gothenburg_cm), and Facebook (@CreativeMorningsGBG). Our hashtag is #cmgbg.


February Recap

As the next CreativeMornings event is swift approaching, here's a reminder of how awesome the last one was.


We got to be in the Grand Concert Hall in February, which meant getting in through the main doors at the Concert Hall. And you all found your way, no problems. Also, kudos for being such a cheerful bunch so early in the am!


We did the check-in, the wardrobe bit, and the nametags on the entry floor of the Concert Hall building, before heading upstairs. 

This time we wanted you to write down something about ”A moment that changed my life” on your nametags, and you guys are getting steadily better at filling in these DIY staples of CreativeMornings. Hopefully they made for great conversation starters!


Upstairs, we fed you coffee, Heleanna to be exact, from our partner Per Nordby ( It was steaming hot and fabulous. Per is fantastic at roasting perfect blends. 


You also got sandwiches from awesome tech and communication agency HiQ (, who was February's breakfast partner. We're so grateful we get such great partners each month!


Eva Essvik and Vincent Hashmi, from our main partners The Gothenburg Symphony ( did a bit of a preamble before leading you into the Grand Concert Hall. These guys are simply amazing. When Christer mentioned that having a gong to direct people's attention to the balcony would be kind of awesome, they just Made. It. Happen.


And speaking of The Gothenburg Symphony, not only did they let us use their Grand Concert Hall, pulling out all the stops, they also got us the most beautiful pre-talk mini concert with Hvilakvartetten. Starting off the day with Mozart, how much better can it get?

Watch the concert with Hvilakvartetten


Local CM host Christer Hedberg, did the usual pre-talk introduction. And in case we weren't clear on that, we'd just like to reiterate that our partners and sponsors are a-ma-zing. Without them, no way would we be able to afford making this event happen for you each month. 

And hey, if you want your company to chip in, please, feel free to let us know. Just email Linda Larsson at


February's main speaker, illustrator, typostrator, and Hyper Island Programme Leader Tash Willcocks (  was flown in from Manchester by our partner Stendahls ( to wake us up with a brilliant talk about finding friends, building communities, and doing awesome creative work.

She also introduced the people who were courageous enough to sign up for sitting #Upfront during the talk. #Upfront ( are all about inspiring people to brave the stage themselves, by letting them feel the spotlight for a bit, with 0 pressure to perform.


Tash wanted to get us all to smile to one another more often and she certainly got us not just smiling, but laughing out loud as well.


Not only did Tash want us to remember to focus on building friendships, instead of simply adding contact upon contact to our LinkedIn profile, she also wanted to inspire us to Do. The. Work. Tash does at least one illustration every single day and says it really gets her creative juices flowing.


And speaking of illustrations: Tash had a challenge for us, and for her, to tweet her two awesome Swedish words @tashwillcocks, so that she might choose some of them to turn into beautiful works of art. Check her channel on Twitter, or Instagram (also @tashwillcocks), for the result.


It was such an energetic talk, you really need to watch it live. Fortunately, you can do just that in our video section: 

Watch Tash Willcocks' ”Make Friends, Not Contacts”


Thank you, from the Gothenburg CreativeMornings gang. It really is a pleasure to make this event happen for you each month. We enjoy it at least as much as you do! Oh, and when you see us at the events, please feel free to strike up a conversation, or ask any questions you may have. We love talking to you!

February event photos courtesy of Sandi Habinc, Sina Farhat, Ola Hilmarsson, and Christer Hedberg.

All these photos, and more, can be found at our Flickr account

Don't miss our next event, on Friday, March 24. The tickets drop Monday, March 20. They're free, and they go fast.

Remember to follow us on Instagram (Gothenburg_cm), Twitter (Gothenburg_cm), and Facebook (@CreativeMorningsGBG). Our hashtag is #cmgbg.

Blogged by: Terese Mörtvik

CreativeMornings Gothenburg is #upfront!

#upfront is a global organisation elevating and encouraging new voices on and off stages. They are making conferences stages around the world more accessible and diverse and they do this by inviting keynote speakers to share their stage and their power. Here’s what it looks like in action.

What does that mean?

When asked why people aren’t on stage they tell us they don’t know where to start. They tell us the thought of standing on a stage facing a sea of strangers is overwhelming. We’re solving this problem by being #upfront.

You can be #upfront next Friday

During her talk, Tash Willcocks, our speaker will share her stage with you. You’ll sit comfortably on a couch, in front of a sea of friendly faces whilst our speakers talk. You will not need to speak and Tash will be there to facilitate. Oh, and you’ll meet her beforehand too.

If you are someone who would one day like to speak on stage but you’re not yet ready, being #upfront is a great way to start being comfortable on stage. You get to feel what’s it’s like to be on stage without the pressure of performing.

If you want to be #upfront on the CreativeMornings Gothenburg stage, in front of three hundred people, and claim a space on the #upfront couch please send an email tohelloupfron with the subject line CreativeMornings Gothenburg February 2017. The team at #upfront are happy to answer any questions you might have.

Here is a short video from #upfront founder, Lauren Currie explaining what it’d be like to sit #upfront. You can also read blog posts on our website from others who have sat #upfront.

We do hope you’ll join us and the #upfront team in demanding more equality by sitting down to stand up. Here’s to more and more diversity, a variety of ideas, creativity, storytelling and change!


We’re thrilled beyond belief to present February’s speaker Tash Willcocks – an amazing illustrator / typostrator from Manchester, England.Don’t miss Tash’s “Make friends, not contacts” talk at CreativeMornings Gothenburg on February 24! This will be an inspiring talk about collaborating with people in different ways and making those moments special. And oh, there will probably some crazy kittens somewhere in there as well. The tickets will be released on Monday, February 20.


Hey, creative people!

It’s been a week since our January event and about time we summarized it for you, before our official video is released. This is also gonna be a bit of a recap on how a #cmgbg event works as well; something to refer your beloved co-workers, clients, friends, or friendly strangers to, if they want to know more about the what’s and the how’s, and so on.


The volunteer team met up at Stenhammarsalen early Friday morning, around 7. We got everything together and ready for opening. Photographers Julia Reinhart & Petri Olderhvit got their amazing exhibit in order as well.


At around 7:50, we opened the doors for all you guys to come inside the Gothenburg Concert Hall. Spirits were high, naturally, because you’re all awesome people!


You checked in with our volunteers inside the doors, who had lists and lists with your names on them.


After check-in, you proceeded up the stairs, to the nametag table and the wardrobe area. At the nametag table you got to create your own nametag, by writing your name on a sticky-sheet, and writing down your answer to the question of the month.


This month’s nametag question was: What is the greatest mystery of all time? Your responses, of course, were splendid, and sometimes hilarious. We’d say we’re sorry about making you think such deep thoughts before your first cup of coffee. But we’re not.


Once you’d divested yourselves of your coats and gotten your nametags sorted, some of you hung around to chat for a bit. Most, however, ambled along to the breakfast area, where there was some brilliant coffee, courtesy of Per Nordby. You can order his luxurious Crencencio blend, and other types of coffee, at his website:


Along with the coffee, you got a tasty sandwich, wrapped in info about this month’s breakfast sponsor: WinterBoost. WinterBoost is a cool event that’s meant to function as a mental vitamin injection this winter, on February 7th to be exact. So, surf on over to: and secure your ticket now!


In the breakfast area, you had a lot of interesting conversations, some were about nametags, others, not so much.


The breakfast area was also where the photo exhibit took place. And, not to brag, but we kinda think you liked it a lot. We certainly did.


At 08:20, the first bell rang, and we opened the doors to Stenhammarsalen. You were great at finding seats in a timely fashion, thanks for that!


Christer started talking at 08:30. Then we had three brave ladies come on stage who all made a 30 second pitch.


Malin Rockström (@funkymellie) was looking for an art director internship.


Alonnika Ritchey (@alonnika) was looking for a copywriter internship.


Joanne Lau (@tictactoc) moved here from Canada in December and was looking for new people to hang with and a job in UX design.


Headliner Isadora Wronski told us all about the Burning Man festival.


Burning Man has 10 Principles: Radical Inclusion, Gifting, Decommodification, Radical Self-reliance, Radical Self-expression, Communal Effort, Civic Responsibility, Leaving No Trace, Participation, and Immediacy.


We thought its sounded amazing. Learn more about it at the website: And, hey! There’ll be a Burning Man event in Stockholm on March 4. Don’t miss it!

Thanks to volunteer event photographers Magnus Rönnkvist, Ola Dyrhill & Sina Farhat for all the great photos!

You can see all of their pictures from the event on our flickr-account:

Burning Man & the Future of Participatory Culture

The theme for Creative Mornings Gothenburg on January 20 is MYSTERY. And what can be more mysterious than a music festival where they build a whole town in the desert, only to burn it down as part of the festivities? Burning Man Swedish representative Isadora Wronski will tell us all about it at this month’s event. Don’t miss it, it’s bound to be awesome.

Tickets go live at 11am today! 🔥

Burning Man Photo Exhibition

Don’t miss our Burning Man photo exhibition!  As a part of this month’s Creative Mornings, Gothenburg based photojournalist Julia Reinhart and street photographer Petri Olderhvit will exhibit some of their works, from Burning Man 2016, at our breakfast.

Tickets for this month’s Creative Mornings breakfast are released on Monday, January 16, at 11am sharp. Go to to get yours. The event takes place on January 20. Hope to see you there! 

How many people does it take to organize a CreativeMornings event? About…this many.  Say hello to the amazing CreativeMornings Gothenburg team. And give them a well deserved high five at the next event on January 20.

”It’s great that positive things like CreativeMornings happens in Gothenburg. So I thought I would challenge myself and get up really early in the morning.”Meet Filip Svensson (@thebusinessquotes), a freelancer in language och communication. Right now he’s focusing on copywriting and design.📸 by Ola Dyrhill (@olas_foto), interview by Moa Brimse (@moabrimse)