CreativeMornings Yerevan: December Reflections on Innovation

During December’s CreativeMornings Yerevan, our theme was “Innovation,” and speaker Garegin challenged our assumptions about what innovation truly is. In an era where nothing seems surprising anymore, he reminded us that real innovation often means transforming existing tools, crafts, and technologies rather than abandoning them.

As a master printer, Garegin spoke about the beauty and precision of letterpress printing - an art that many have forgotten and few still value. Yet, in Armenia, only a handful of people remain skilled in this craft. Through his work as Founder and Art Director of TheSign Studio and TarPunk letterpress shop, and with over 25 years of branding experience, Garegin continues to innovate by bringing old technologies into the modern creative world.

Everyone is welcome to visit and witness how innovation and tradition collide - and how magic is still made by hand.