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Meet Our End Illustrator: Isadora Zeferino

It is a tradition at CreativeMornings to work with an artist in our community to create an illustration for the monthly theme.

A monthly theme inspires new conversations and ideas that we otherwise wouldn’t think about. At our events, speakers are invited to share a story around the theme and what it means to them. After a month, we are excited to see the talks and inspiration that are born out of the theme.

The global theme for July is End.

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Given that these monthly illustrations are at events all around the world, it’s only right that we get to know the illustrator.

Meet Isadora Zeferino

Isadora Zeferino is a Brazilian illustrator with a passion for all things saturated, silly, and heartwarming. She has found her audience on social media and is proud to be able to work with clients among areas such as animation, visual development, children’s books, advertising, and editorial.

How did you get into illustration work?

To be honest, I wasn’t even aware that illustration could be a career until my early twenties. I assumed you would either be that quirky representation of an artist or a more sober, very serious graphic designer that would only talk about gestalt and kerning.

When I figured out I liked drawing and was somehow good at it, I wanted to make it more than just a hobby. I did a test drive on the internet by uploading my pieces on social media and getting to know other people whose interests were alike helped me immensely.

My accounts and pieces grew with me, and I started to get better at it. I did a convention on the side and began to get requests. To this day, it feels a little bit like it all happened around me, and before I noticed, I had a promising career looking at me in the eyes. When I found out that I could do what I love, get paid for it, keep expressing myself, and having that sort of connection with other people — no other occupation could hold a candle to being an illustrator.


How has your work evolved over time and what were some influences that caused it?

At first, I had a tough time dealing with any form of digital work, so I’d focus on the tools I were using to give me certain results. I had tried most types of traditional art, such as gouache, watercolor, pencils and etc. But the minute I started investing in learning how to work with the computer, there was a quick development on my process, specifically in terms of trial and error and the time-frame needed for each piece.

Today I feel like going back to the hands-on sort of media would do me a lot of good. There’s plenty of beauty, and things to learn when you work slower and your brush strokes have nearly un-erasable consequences.


Your work has a warm energy and feels festive. How did you incorporate these elements in your interpretation of this month’s theme?

My personality and my personal taste really show in the theme illustration. I enjoy happy stories, upbeat songs, and narratives that concern moments of pure and unadulterated joy. The only thing is that I’m not conscious of this when I’m making decisions regarding my colors or the expressions of the characters I draw.

At first working with “End” was a challenge because it’s a word with a plethora of negative connotations, but as soon as it was brought to my attention how reaching the end of something can also be positive… it all clicked.


Do you have any projects or plans for this year? What’s one thing you’d like to do more of?

I’m working on my first graphic novel pitch this year. It has been crazy to dwell into the sequential narrative world. Telling stories has always been one of my big motivations to keep drawing, so while I’m ecstatic to be drawing comics, everything is new and pretty scary.

Being a freelance artist means that I can get to do a lot of different approaches, several themes, and be working on many concepts at the same time. I’d like to keep working on a multitude of dynamic gigs! Every time I step out of my comfort zone, even if it is just a little bit, there’s fantastic growth to be had.


What’s something that you recently learned or was inspired by that’s influencing your work or life?

I have a difficult time not letting work be something that rules the entirety of my life, resulting in high-stress levels and often ending up burning myself out with too many projects and little sleep.

Recently, I decided to try opening up space for other activities, such as cooking and Pilates, and even though it means I technically work less, I’ve been working smarter and better.


What does the future of illustration or animation look like to you?

With the recent waves of diversity-driven content, I expect new stories and fresh narratives to be even more encouraged in the next few years! And I honestly can’t help to be thrilled about how inspiring that’s going to be for all of us.

Tell us something about yourself that we can’t find on Google

I plan to do at least one tattoo yearly, all in my right arm. I want it to filled with “good luck” symbols or amulets.


Explore more of Isadora’s work on her Behance, Instagram, and Twitter.

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