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Meet Our Chaos Illustrator: Eraboy

It has been a tradition at CreativeMornings to work with an artist in our community to create an illustration for the monthly theme.

A monthly theme inspires new conversations and ideas that we otherwise wouldn’t think about. At our events, speakers are invited to share a story around the theme and what it means to them. After a month, we are excited to see the kinds of talks and inspiration that are born out of the theme.

The global theme for September is Chaos.


Given that these monthly illustrations are at events all of the world, it’s only right that we get to know the illustrator.


Tijuana based design group. Established in 2014, the Studio is well known for its way to approach projects and eye catching outcomes. Since the early stages, Eraboy has gained its popularity among clients by recommendations, mouth to mouth marketing has been key for the Studio’s line growth.

In between other stuff, Eraboy workdays (and some weekends) are focused on doing conceptual design, illustration, brand identity & experiential design. The Studio has worked for local and international brands, such as Puma, Bohemia, Insurgente Beer, Mini City, Malinche, among others.

Current Eraboy members are Guillermo Sariñana, Mario Tapia and Cynthia Landa, the Studio has presence in two cities: Tijuana and Mexico City.

How did you get into illustration work?

Mario started drawing late during college, but really got caught up in illustration while studying Graphic Design, first he was doing personal projects and eventually he got invited to collaborate in a local magazine.

For me, Guillermo, it started since I was in high school, no matter what the assignment was, I always found a way to solve it with illustration.


At what point in your life did you realize that illustration was your calling?

We love doing illustration work, but when we started the Studio, based on past experiences, we realized that although we’re illustration enthusiasts we’re not quite the best at it, also, we know that making a living out of it, as a full-time-job Studio, is almost impossible.

So for those reasons plus our passion for design, it was clear for us that using illustration as a tool to enhance our design projects was the way to go, therefore from that day ‘till now, even so we are not completely focus on that, we’re including illustration artwork every chance we get.


How has your work evolved over time and what were some influences that caused it?

We do not see ourselves as illustrators, but as designers, so our work evolves with every new project we get our hands on. Each project calls for a different approach, a different solution, with the aim that we mold our work to meet the project’s goals, despite the things we’d like or feel influenced by, for us there is always something new to look after, our influences/references are determined by the project specific needs.


How does chaos play a role in your creativity?

For us, chaos represents a way of managing certain tasks or projects, for example, when facing a problem you could go in two basic directions: simple or complex. If you choose complex you’re dealing with chaos: countless ideas, processes, tests, mistakes, etc., until you reach the ultimate goal, the greatest piece of design, all of this consumes time and energy so it’s not quite popular method among us, although it should be a must.

On the other hand, while staying away from chaos will lead you to save time, energy and maybe money, you’ll be avoiding a very rich process that could guide you to a better outcome


Describe a moment when something chaotic actually became beautiful or insightful.

One year ago, the most powerful earthquake, since 1985, struck Mexico City. That particular event proofs that from chaos emerges beauty. Even though death and destruction were all around the city, people showed a strong sense of community, love and compassion, helping each other to overcome that difficult situation.


What advice would you give to fellow illustrators?

Since our approach is closer to design than to illustration, we might fail on giving a good advice for them, but if we have to say something, it’d be: ‘just be aware of the future. What’ s going to happen when nobody wants your drawings?’ (sighs)

What’s something in your industry that deserves more attention?

Present day design practices, as many others, are usually linked to corporatism, which shortens the possibilities of targeting other causes, for example, social transformation driven by design that could lead to improve our communities. Ideally, we ought to find a way that allow us doing both.

Tell us something about yourself that we can’t find on Google.

We have two furry members in the crew, their names are: Rothko and Kant.

Discover Eraboy’s work on their website, Facebook, and Instagram.


All the links in the end Do Not Work. That's not chaos, that's bad work.

Надя Якимчук • September 1, 2018