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📈 Write Your About Page for Your Creative Biz

Overview 480 Lovely Attendees
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Your Host

Anne McColl

Copywriter at The Best D@mn Copywriter.

San Diego

I help brands tell stories with words + pictures.

About this FieldTrip

So you’ve got an amazing online portfolio. You don’t really have much text because after all: the works speaks for itself. Right? Well, maybe not.

People (your potential clients) like learning about the stories behind the work, about your thought process and about you. Your About page is one of your most visited pages on your website. Take advantage of this opportunity to make a human connection to add an increased value to your work.

Perfect for students, freelancers, and established professionals.

✨WHAT TO EXPECT

✔️ By the end of this class, you should have an outline of what will go into your about page. We’ll take what makes a great about page and look at some samples.

✔️ We’ll also review the elements of a captivating about page and see how you can use them: the Big Hello, Heart Grab, Problem, Solution, Bio, Personal Touch, and Call-to-action

ABOUT YOUR HOST

Anne McColl is a copywriter who helps brands tell stories that stick. She loves helping fellow creatives get clear on their messaging. She works online at AnneMcColl.com.

🎉 Join the 15-Minute After Party!

FieldTrip After Parties are an experiment in creating opt-in spaces for more connection among FieldTrip Goers via Breakout Rooms.

🌎 Meet participants from around the globe. Your next collaborator, friend, or spark of inspiration could be just one breakout room away. Bring your insights, questions, and ideas to the table. This is a space for mutual inspiration and shared growth!

👋 Your FieldTrip Support Person will give you instructions on how to join at the end of the FieldTrip!

⏰ The 15 minutes is in ADDITION to the event time on the page, so add a buffer to your calendar!

EVENT TYPE

📈 Business Skillz

RECORDING STATUS

🎥 ✅ This FieldTrip Will Be Recorded and Shared in the 24-hour Follow Up Email for a 4-day window. Make Sure to Register for Access!


What to expect

Lecture format!

This is a more traditional format where participants absorb information through presentations and talks.

Real-time only!

This FieldTrip will not be recorded.

Learn more about FieldTrips

Anne turtle small
Your Host

Anne McColl

Copywriter at The Best D@mn Copywriter.

San Diego

About Anne McColl

I help brands tell stories with words + pictures.


Attendees

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Elizabeth Reyes

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Melissa Mertsis

Founder at Mel Mertsis - Writing Services.

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Aamir Basheer

Marketing & Product Consultant | Fine Artist.

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Kimball Willson

Artist at Art by Kimball / Society for Artistic Integrity.

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Katy Gelhausen

Marketing Consultant at Simply Gold Studio.

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Julia Morrison

Filmmaker at Paper Chain Productions.

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Jessica Martin

Squarespace Website Designer for Bold, Badass Female Entrepreneurs at Jess Martin, LLC.

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Jessica Clarke

Owner at Its Just Living, LLC.

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Jessica Vandenbush

Founder | Editor-in-Chief at Eat Clean, Run Dirty Magazine.

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Jennifer Enders-Toft

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)