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Jaclyn Nakashima & Brittany Sigal

Yes, Baking is a Political Act

part of a series on Critical

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Hear a thoughtful interview of Jaclyn Nakashima by her baking connection Brittany Sigal about using baking for social good.

When the pandemic put the food & bev industry out of work, Jaclyn Nakashima and Brittany Sigal decided to help those affected in her community get back on their feet by using their baking as a tool for activism, fundraising, and kindness. From Brittany’s storefront, Zuckercreme, we learn about not only the goods they bake but their visions for mutual care and community support for people in need.

About the speaker

Jaclyn Nakashima (she/her) is a community connector, organizer, and hospitality professional. Although she has spent a decade in Portland, Chicago will always be her home and have her heart. She has spent over 14 years working in every aspect of a restaurant and more recently has taken a leap into wellness. For the past three years, Jaclyn’s main focus has been fundraising in the form of social justice centered bake sales and free community events. She hopes to uplift and center the BIPOC communities while also creating space for joy, art, healing, and as always, good food. Moving forward, she intends to change the culture of restaurant work environments and create pathways for cultural preservation by challenging white supremacist patriarchal capitalist institutions.

Brittany Sigal (she/her) is a long time community advocate, first time business owner. She organized a barter based school TradeSchool.coop in Indianapolis, IN for over five years before moving to Portland to attend Oregon Tradeswomen.

After she was laid off from her facilities job during COVID, she leaned into her one true love: baking. It was through baking she was able to support mutual aid groups and fund raise in the form of bake sales. After being told she was unqualified by pretty much every job she applied for, she said screw it and organized an event called "The Portland Strawberry Museum" under the name Zuckercreme. The idea was to offer strawberry-themed pastries and art by the local community every weekend in June. It was an unintentional success, so with her last bit of savings, a credit card, and a whole lotta HOPE, she signed a lease on a retail space for Zuckercreme October 2021 with the intention of being a community hub for pop-up markets, bake sale, workshops, and whatever else can be dreamed up.

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