Claire Dawson was formerly Creative Director at Concrete Design Communications, where she worked for eight years on a wide array of marketing and corporate communications projects. Among the clients she has collaborated with are Holt Renfrew, Harry Rosen, Umbra, Dyson, Noranda, Prefix and the University of Toronto. A fine arts graduate from York University, Claire serves on many creative awards juries, lectures regularly on design issues and advises students as a visiting critic in the York/Sheridan Joint Program in Design.

Fidel Peña previously held senior design positions at Concrete, Dinnick & Howells and Pentagram London. He has led projects for a broad range of international clients, from Holt Renfrew and Cole Haan to Audi, Vanidad magazine and the London Institute. A graduate in design from George Brown College (where he is on the program advisory committee), Fidel is a vice-president of the Advertising & Design Club of Canada, a board member of Latin American Canadian Art Projects and a guest faculty member of Institute Without Boundaries.