“I’ve been in fragrance business for more than 20years, designing fragrances for Asian consumer products for a global FMCG company and along these years I found that fragrance is not just only a part of product but a powerful creative communication and a life-enhancing experience. Therefore a company called MagnifiSCENT was established to bring the world of Scent into daily life experience, awakening a powerful human sense – a sense of smelling.

Tete Et Nez is our first project to enhance this smelling sense into food & beverage while the second project is coming soon to embark on a sensory journey in our MagnifiSCENT Lab.”