About the speaker
I am a brand strategist with nearly two decades of experience in the creative and design industry. Originally hailing from a small village in Bavaria, I pursued studies in advertising and got to know New York a little during an internship, where my passion for idea-driven concepts flourished. Whether it's crafting a groundbreaking campaign or reinterpreting a brand's essence, I firmly believe in the power of creativity to transcend mere facts and logic.
Throughout my career at firms like DDB, Jung von Matt or now KMS TEAM, leading teams and navigating complex stakeholder environments has taught me the value of embracing diverse perspectives. I've come to understand that differing opinions and viewpoints not only enhance ideas but also contribute to personal growth, enabling the crafting of truly compelling narratives.
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