About the speaker

Cali Pitchel Schmidt, creative director & lead consultant Cali Pitchel Schmidt started her tenure as copy director at Belief Agency in 2013, spent 2015 to 2017 brand-side as director of marketing for a digital analytics consultancy and consumer-facing lifestyle brand, and returned to Belief Agency as a creative director in 2018. In addition to creative direction for clients including Amazon and Microsoft, Cali manages the agency’s marketing efforts and runs Belief Agency’s consulting arm.

Brian McDonald, chief storyteller Brian McDonald, chief storyteller for Belief Agency, is an award-winning screenwriter, director, and producer who has worked in film, television, and comic books for more than 30 years. He has worked as a story consultant for several Hollywood film studios and recently for a new Cirque du Soleil production and Sony Interactive Entertainment. His book on story construction, Invisible Ink, is required reading at Pixar Animation Studio.

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