Only More Never Less
People that would never otherwise engage in a conversation about design or creativity are doing that.
If you’re looking for who you are creatively, and what your style is, I guarantee you it’s already there. You look back at your culture. Look at your history.
Find your own voice by looking inside yourself and pulling out and amplifying what is already there.
Sometimes you just have to take a leap of faith.
Going that extra 2-3% just to do a little extra can give you so much back.