Sera Holland

Hosted at Friends of Design - Academy of Digital Arts

part of a series on Make


About the speaker

Sixteen local designers, sixty brands – The Shoestring Collective brought some of South Africa’s finest designers and creative innovators to the forefront, with one of first collaborative pop-up shops to grace the Cape Town shores.

Doors opened earlier this year at Cape Town’s popular Gardens Centre, where designers and shoppers alike were indulged by locally produced designs. From bespoke jewellery to innovative brass-piping homeware and décor, the Shoestring Collective brought a new and exciting flavour to traditional South African design.

The concept was simple. Each designer was given the unique opportunity to showcase their individual designs and collections, and curate their showcase space to their personal taste. Together with sixty other local brands, the Shoestring Collective formed a conglomeration of locally produced designers that bewildered and inspired.

Originally scheduled to showcase their collaborative works for 1 month, the Shoestring Collective held its presence for several months due to public demand. Be sure to follow the Shoestring Collective on Facebook and Twitter to find out where they will be popping up next!

Local partners

Additional details

Meet and greet upstairs at the Friends of Design Academy for a complimentary coffee and breakfast followed by a 20 min talk.