Frustrated with the lame sex toy scene in her hometown, Searah Deysach, with help from her friends and family, opened Chicago’s first woman-owned, education-focused sex shop, Early to Bed in 2001. Now Searah spends her days spreading the good word about sex-positivity and the joys of masturbation through her store, writings and a busy schedule of talks at local community groups and colleges around the country. She was the sex columnist for (the now defunct) Punk Planet Magazine, writes for msfitmag.com and has a blog skewering some of the more ridiculous aspects of the sex toy world at screwysextoys.com. She lives in Chicago with her girlfriend and their kid. You can find her at early2bed.com.