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At CreativeMornings/Chicago, Sara Frisk, portfolio lead at IDEO and AIGA Chicago’s president shares her creative journey.

At a conference, Sara Frisk was struck by something a colleague told her: “I’m learning a ton, but not at all what I thought it would be.” Finding it a rich opportunity to dig in, Sara shares the things she has learned and unexpected discoveries along her path to where she is today. Giving sage advice, the Chicago transplant tells her story and idioms of wisdom, like “Good design is not about having good clients. It’s about having good relationships.” Watch her talk to learn more.