At CreativeMornings/Chicago, Sara Frisk, portfolio lead at IDEO and AIGA Chicago’s president shares her creative journey.

At a conference, Sara Frisk was struck by something a colleague told her: “I’m learning a ton, but not at all what I thought it would be.” Finding it a rich opportunity to dig in, Sara shares the things she has learned and unexpected discoveries along her path to where she is today. Giving sage advice, the Chicago transplant tells her story and idioms of wisdom, like “Good design is not about having good clients. It’s about having good relationships.” Watch her talk to learn more.

About the speaker

Sara Frisk believes everything can be made better through design. It’s this belief that fueled her transition to IDEO in 2006, with the goal of creating deeper impact on her clients’ brands and businesses. As a Portfolio Lead for IDEO Chicago, she thrives on the complexity of how brand integrates with services, products, and digital design across various industries. Her award-winning work has helped such clients as the American Red Cross, Brooks Sports, Sherwin-Williams, Target, PNC Bank, Redbox, and Walgreens grow their brands and develop stronger, more meaningful customer relationships.

An excellence freak with a wicked sense of humor, Sara is an avid cyclist, sure-footed runner, and no-holds-barred color addict. A long-time vocal advocate for all-things Chicago design, she is honored to be AIGA Chicago’s president.

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