About the speaker
Said Baaghil is founder and chief strategist of Baaghil & Diogo the Lisbon based brand transformation agency. He is the Unconventional Branding and Marketing adviser whose out of the box ideas ignite companies to rethink how to reach their target audience and build sustainable Brands. His expertise, however, are not for the faint-hearted. His clientele consists of CEOs, CMOs of leading organizations who are bold enough to be strikingly different from their competitors by breaking the chains of traditional patterns, evolving their business and as a result, creating brands that dominate the category.
Known as the man who ‘Evolves Business’. Baaghil is able to effortlessly dive into the heart and mind of the brand and chart out a new innovative course to optimize opportunities. He views the Brand as a human being. He believes the brand cannot live, if it is not fulfilled and that the customers should experience the brand’s promise every day. According to him, well-built Brands are timeless which is why companies trust Baaghil for his in-depth knowledge of the science of brands and his ability to create marketing strategies that attains continuous growth.
With over 25 years of experience, he has successfully evolved and helped launch some of the most profitable and sustainable brands (from local to international) such as Femi9, Vivid Flair & Code Red. With that under his bow, he has also taken various companies like Tadawul (Saudi Stock Exchange), Savola, Al Muhaidib (Mayar), Al Khabeer Capital, Makkah Techno Valley Co. (MTVC) on an unforgettable brand journey of knowledge and experience.
He is the author of 3 books including “The Power of Belonging” and a co-author to several other books.
Baaghil’s unique approach to Branding and Marketing has landed him in the pages of “Emotionomics” by the well-known Marketing expert, Dan Hill as well as in “Capture the Mindshare and the Market Share will Follow” by the reputable brand strategist and author, Libby Gill. He has also been interviewed by Faith Popcorn, a futurist and the CEO of BrainReserve, for her two new books on market trends. Most recently Baaghil was interviewed by world renown Brand Consultancy firm Siegel+Gale on Branding in the Middle East.
Baaghil has spoken on Branding and Marketing in many parts of the world, including New York, Hong Kong, Amsterdam, Riyadh and Doha. He has previously written articles for UK’s Campaign magazine as well as the Gulf Marketing Review (GMR), a leading Marketing magazine based in Dubai. He regularly writes for Kippreport, Middle East’s 1st online-only Business magazine and a sister concern of GMR.
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