Rubin Beqo about SHOCK
• – • TULLA Center
Local partners
Dedicated to educational activities: art-management, social and art criticism, curatorship and other culture events. Founded by: Rubin Beqo, Alban Nimani
Tirana Film Institute is an Albanian creative industry whose main focus is based on promoting the creative industry products in Albania and cooperating with European organizations in order to share common audiovisual products such as feature and short fictions, animations, documentaries, experimental, video art and student film in various forms. Tirana Film Institute carries out its activities in organizing artistic, cultural and cinematographic film weeks, national and international festivals. TFI is also engaged at all times with film and audiovisual production, design of publicity campaigns, various marketing activities, promotion and film distribution through various shows, screenings and publications. TFI has started a new successful experience as a film distributor getting support from the Media Program of Creative Europe. By combining and exploring new ways of cinematographic work distribution i.e engaging the audience on public debates by screening in various cinema and open air venues including schools and youth centers.
Additional details
A traumatic state of mind and spirit that comes due to an unpredicted and sometimes harsh encounter with another value system. This can open up possibilities for the better or the worst.
Almost all the political and social transformations that have taken place in the past 25 years in albania have come with a certain degree of Cultural Shock. The transformation of the political process (from a single party leadership to electoral democracy), market and labour modalities (from centralized economy to free market and from planned labour force to massive unemployment and virtually no workers rights) and purpose of artistic and intellectual production have in their own generated different levels of Cultural Shock. However, the opening of the Albanian society to the world, its migratory experience, travel and access to international media is by far the most significant process of cultural shock and cultural transformation.
As someone who grew in this society it is hard for me to point at one particular process of cultural shock. I think i have been subjected to so much of it in the same way the human body goes through many infections without even realizing. However what has left a profound impact in my cultural and intellectual upbringing is certainly the so called “No Global” movement that came to life in the late 1990’s and early 2000’s. The themes advocated by this movement still make up the greatest criticism to the many flaws of the global capitalist society.
