What I learned about conflict is that it's mostly about a mindset, and explicitly practicing conflict actually makes it bearable, and embracing it allowed me to take control of it.
Inserting conflict into these conversations and inserting these different opinions about what is right into a conversation can be more about learning as much as possible rather than motivated by winning the argument.
When you're designing to learn, it's important to present your customers with as many differentiated or opposing solutions as possible. The more clear those differences are, the stronger a response and a clearer response you can actually elicit from your customers.
Seeking out feedback from people is a sign of respect. You wouldn't want to hear what your enemy had to say unless you at least respected their opinion on some level.
Being comfortable with debate is actually one of the best ways that you can start to vet the strengths and weaknesses of your own ideas.
Once you know what you're fighting for, it's really important that you are able to express it well.
Agitating the creative process with a bit of thoughtful and conscientious conflict is actually very, very beneficial and it facilitates and encourages richer conversations to happen, not just with your peers, but with yourself.
I've been working at Netflix and Spotify where data is really embraced. And sometimes data and design are seen as opposing forces, things that are different from each other. But what I've actually found working at the intersection of these two worlds has actually helped to push my creative process forward.
When I became a manager, I came to find that engaging in conflict would have to become a natural part of my job and necessary.
Even if I have a great relationship with someone, the first time I think about having to approach them with some kind of potential conflict, I have a physical reaction, like someone is grabbing your stomach and simultaneously punching you in the heart.